With 18+ years of professional experience, Pedro is a Brazilian/Swiss multidisciplinary designer, working in the intersection of digital products and branding experience. A team player, believer in the power of collaboration. An aesthetic seeker, visually orientated professional and part of the next generation of creative professionals. Proudly, an enthusiast in the creative power and it's possibilities between man and machine.

SW25.2

Creative Director / Designer
@RiseNyc & Partners

Rise Ny
DDB Unlimited
Work&Co
Google Brand Studio
Meiuca
Descomplica
MAAR
YDreams
Koi Factory
FlagCx

Cannes Lions
Webby Awards
SxSW Digital Design
Adobe's Cutting Edge
D&AD
Behance Portfolio Review
Brasil Design Awards
FastCo. Most Innovative Companies 2021
Computer Arts
Awwwards
Fwa

Merchurial Chrome Vapor One

Design Direction

Branding, Visuals

  • The Nike Mercurial Chrome launch campaign is a bold fusion of speed, flair, and innovation, embodying the electrifying energy of Vini Jr. FAST KNOWS FAST - Through cinematic storytelling, dynamic digital activations, and exclusive drops, the campaign blurs the lines between football, fashion, and street culture. From the stadium to the streets, Mercurial Chrome isn’t just a boot—it’s a statement. FAST KNOWS FAST.

    The Ask

    • Launch the Nike Mercurial Chrome boot with a campaign that embodies speed, style, and innovation.

    • Leverage Vini Jr.'s influence to connect with a new generation of bold, creative players.

    • Create an immersive marketing and branding campaign that fuses performance with culture.

    Insight

    • Vini Jr. represents a new era of football—flashy, fearless, and unapologetically creative.

    • The modern player doesn’t just want performance; they want swagger, identity, and cultural relevance.

    • Metallic finishes and chrome aesthetics symbolize speed, energy, and next-level innovation in both football and sneaker culture.

    Strategy

    • Position Mercurial Chrome as the boot of the unstoppable playmaker, blending elite performance with a bold aesthetic.

    • Use Vini Jr.'s dynamic playing style as the core narrative, highlighting speed, flair, and individuality.

    • Bridge the gap between football, fashion, and street culture, making the boot a statement beyond the pitch.

    Execution

    • Hero Campaign Film: A high-energy, cinematic spot featuring Vini Jr. showcasing the speed and style of Mercurial Chrome.

    • Social & Digital Activation: Engaging short-form content, challenges, and behind-the-scenes moments across Instagram, TikTok, and YouTube.

    • Limited-Edition Drops & Collabs: Special packaging, exclusive merchandise, and influencer partnerships to amplify cultural impact.

    • Experiential Launch Events: Interactive pop-ups in key cities, allowing fans to test the boots, meet Vini Jr., and experience the campaign firsthand.

    • In-Game & On-Pitch Moments: Premiering the boot in major matches, ensuring visibility at the highest level of football.

Gol

Design Direction

Product Design

  • By focusing on these following design principles, the new GOL app will provide a seamless and efficient flight pass purchase experience, reducing friction, increasing adoption, and ultimately driving revenue growth.

    The Ask- Redesign GOL’s mobile app to streamline the user experience for purchasing a flight pass, making it faster, more intuitive, and frictionless. The goal is to increase conversion rates, enhance customer satisfaction, and reinforce brand loyalty.

    Insight - Users looking for flight passes often prioritize speed and clarity. A cumbersome purchase flow, excessive steps, and unclear pricing structures lead to frustration and drop-offs. Competitor analysis indicates that best-in-class airline apps leverage simplified UI, predictive booking options, and seamless payment integration to drive conversions.

    Strategy -

    1. Simplified Purchase Flow – Reduce the number of steps needed to complete a flight pass purchase by implementing a guided, minimal-input process.

    2. Transparent Pricing & Benefits – Clearly communicate what each pass includes, avoiding ambiguity that causes hesitation.

    3. Personalized Recommendations – Use AI-driven insights to suggest the best flight pass based on the user’s past travel behavior and preferences.

    4. Seamless Payment Integration – Enable one-click payment options (Apple Pay, Google Pay, saved credit cards) to eliminate friction at checkout.

    Real-time Availability & Flexibility – Show real-time seat availability and allow users to manage their passes flexibly.

    Execution -

    • UX/UI Overhaul: Redesign the purchase journey with a clear, step-by-step approach, focusing on speed and usability.

    • Information Hierarchy: Ensure key information—such as pricing, benefits, and restrictions—is presented concisely and contextually.

    • Smart Suggestions: Implement machine learning models to provide tailored recommendations.

    • Checkout Optimization: Reduce unnecessary fields and offer multiple fast-payment methods.

Mude

Design Direction

Product Design

  • MUDE is a thoughtfully designed app that helps users break free from digital overload and reconnect with real-world activities that enhance mental well-being. By offering personalized challenges, guided offline experiences, and smart habit-building techniques, MUDE encourages small yet impactful lifestyle changes. With a minimalist, distraction-free interface and science-backed strategies, the app empowers users to cultivate mindfulness, reduce stress, and build a healthier, more balanced life—one offline moment at a time.

    The Ask

    • Create a digital product that enhances mental well-being through offline-based activities.

    • Encourage users to disconnect from digital distractions and engage in meaningful, real-world experiences.

    • Develop a simple, engaging, and effective way to integrate healthier habits into daily life.

    Insight

    • Constant digital stimulation contributes to stress, anxiety, and reduced attention spans.

    • People seek mindfulness and balance but struggle to integrate new habits into their routines.

    • Offline activities—such as movement, creativity, and reflection—are proven to enhance mental health, but motivation and guidance are key challenges.

    Strategy

    • Design an app that acts as a gentle guide, encouraging users to take small but impactful actions daily.

    • Focus on habit formation using behavioral psychology principles, such as micro-challenges and positive reinforcement.

    • Ensure a seamless, distraction-free UX that fosters engagement without overwhelming users.

    Execution

    • Develop a minimalist interface that prioritizes ease of use and a calming experience.

    • Offer personalized challenges based on user preferences and mood tracking.

    • Integrate offline activities, such as journaling, nature walks, mindful breathing, and social connection prompts.

    • Use gamification elements (streaks, badges, progress tracking) to encourage consistency.

    • Provide AI-driven insights that help users reflect on their progress and well-being.

Cisco Bond 2024

Design Direction

Branding, Visuals

  • In a rapidly evolving digital landscape, the fusion of technology and creativity has never been more essential. Cisco Bond 2024 is more than just a festival—it’s a global stage where visionaries, innovators, and disruptors come together to explore the limitless possibilities at the intersection of connectivity, security, and human ingenuity.

    At Cisco, we believe that technology is not just a tool but a catalyst for creativity. This year, Cisco Bond 2024 will showcase groundbreaking ideas, cutting-edge innovations, and immersive experiences designed to inspire the next generation of creators and technologists. Through a dynamic lineup of keynote speakers, interactive workshops, and live demonstrations, attendees will witness firsthand how Cisco’s solutions are driving a more secure, intelligent, and connected future.

    Cisco Bond 2024 is a celebration of the powerful synergy between creativity and technology. It’s where innovation is not only imagined but realized. Join us and be part of the movement that’s building a more connected, intelligent, and secure world—one breakthrough at a time.

Caju

Design Direction

Product Design, Branding

  • The Ask - Caju, a leading digital benefits company, sought to redefine its user experience (UX) and brand presence. The objective was to enhance the navigation flow, making it more intuitive, while simultaneously refreshing the brand’s visual identity. The goal was to improve usability, streamline access to key features, and create a more engaging and cohesive digital experience.

    Insight - User research and behavioral analytics indicated that while Caju’s platform offered a robust suite of benefits, users often faced friction navigating through the app. Common issues included complex menu structures, inconsistent UI elements, and a lack of clear visual hierarchy. Additionally, the brand’s design elements, though well-recognized, required a modern refresh to align with evolving digital aesthetics and user expectations.

    Strategy - To address these challenges, the project focused on two key pillars:

    1. Navigation UX Standards – Establishing a new navigation framework based on ease of use, accessibility, and task efficiency. This involved:

      • Reducing cognitive load with simplified menus and prioritizing frequently used actions.

      • Introducing a more predictable and consistent navigation flow across devices.

      • Enhancing search and filtering capabilities for quick access to benefits and services.

    2. Facelift Branding – Modernizing the brand identity while maintaining its core recognizability. This involved:

      • Refreshing the color palette for a more vibrant and user-friendly interface.

      • Refining typography to improve readability and digital performance.

      • Updating iconography and visual components to create a more cohesive experience.

    Execution

    • UX Overhaul:

      • Conducted user testing to validate new navigation structures.

      • Developed wireframes and interactive prototypes to refine the experience.

      • Implemented a design system to ensure consistency across all touchpoints.

    • Branding Facelift:

      • Introduced a refined color scheme and typography guidelines.

      • Redesigned key UI elements to align with the new visual direction.

      • Updated marketing assets to reflect the enhanced brand identity.

    The result was a more seamless, visually compelling, and user-friendly experience that not only improved usability but also reinforced Caju’s position as an innovative leader in digital benefits. By balancing intuitive UX improvements with a fresh brand identity, the project successfully delivered an experience that resonated with both existing and new users.



Google Deep Mind

Designer

Visuals, Branding

  • Google DeepMind: Pushing the Boundaries of Visual Exploration with AI

    In the ever-evolving landscape of artificial intelligence, Google DeepMind has consistently been at the forefront of groundbreaking innovations. One of its most ambitious projects to date is the exploration of AI-driven visual creativity—an initiative that redefines how we generate, perceive, and interact with visuals and motion graphics.

    AI as the Ultimate Visual Creator

    DeepMind’s advancements in generative models have allowed for the creation of breathtaking visuals and cinematic-quality motion sequences, entirely produced by AI. By leveraging deep learning techniques such as diffusion models, generative adversarial networks (GANs), and transformer architectures, AI can now synthesize hyper-realistic images, design abstract artistic compositions, and animate sequences that were once only possible through manual animation and CGI.

    The Intersection of Art and Technology

    What sets DeepMind’s AI apart is its ability to understand aesthetic principles—color theory, composition, depth, and motion dynamics—without human intervention. The AI is trained on vast datasets of artistic movements, cinematic frames, and real-world physics, allowing it to generate visuals that are not just technically impressive but emotionally compelling.

    Furthermore, AI-generated motion graphics are now approaching the sophistication of traditional animation studios, with seamless transitions, fluid dynamics, and adaptive storytelling. This evolution is set to revolutionize industries such as film, advertising, gaming, and virtual reality, where AI can generate entire visual narratives in minutes rather than weeks.

Combustion

Designer

Visuals, Branding

  • Combustion Studio is a cutting-edge audio studio based in São Paulo, specializing in music production, sound design, and audio post-production for film, advertising, and digital experiences. With a reputation for innovation and high-quality sound, the studio sought a bold and dynamic brand identity that captures its essence: energy, creativity, and technical excellence.

    The new identity for Combustion Studio positions it as a modern, high-impact audio powerhouse, standing out in São Paulo’s competitive creative scene. By blending fire and sound, the branding captures the essence of what the studio does best—transforming raw ideas into sonic experiences that leave a lasting impact.

Descomplica

Design Director

Visuals, Branding, Website, Social, Marketing

  • As a design director I’ve conducted thorough industry research some initiatives to determine the direction in which Descomplica branding experiences and digital products should expand. Helping the design leadership team, understand the company branding experiences and sales teams leveraged the research to help them get even more sharp and efficient. I've created and led the first branding refresh for the company, setting new positioning and values. Designed and built design systems, modular and scalable design patterns, evolution of visual assets and to find out the right tone of voice of the company.

    – Developed the visual language of Descomplica, determining new branding value assets, creating a more cohesive way between all the business unities, creating new user centred design standards for the evolution of the design in the company.
    – Contributed to a comprehensive design system for Descomplica.
    – Helped design teams go broad by leading rapid ideation sessions and producing many, divergent solution ideas.
    – Analyzed landingpages,branding experiences and product visual designs in context of the broader, end-to-end customer service design.
    – Led design critique sessions while coaching others with design critique.
    – Created/Increased the level of conscious/culture competency in Design and related skills throughout the enterprise by educating, evangelizing, training, coaching, and mentoring others.

    • Design Direction
    • Team Management
    • Branding Development
    • User Experience Design
    • Visual Design
    • Creative Concepts

My Phone

Design Direction

Website / Branding

  • The Ask - Develop a brand identity and digital presence for My Phone, a new mobile phone that has long-life battery which last for entire life.

    Insight - Users are frustrated with the short battery life and no recycling solutions to deal with it.

    Strategy - Design a brand identity and a website featuring a mobile device with a high-capacity battery that can last up to 5 days on a single charge, life-long use and to focus on the device's performance and durability.

    Execution - Emphasis on simple and sophisticated design, focusing in an ultimate friendly user and create a strong culture, showcasing a rich visual system solutions, connecting people and technology.

    My Phone was designed to offer exceptional battery life. The device is equipped with a long-lasting battery that can provide up to 5 days of uninterrupted usage on a single charge, making it an ideal mobile phone for busy individuals who are always on the go. The device's sleek and durable design adds to its appeal, making it a must-have for anyone looking for a reliable and long-lasting mobile device.

    3D and Product design by Andrey Avgust

Morar

UxUi

Product Design / Branding

  • The Ask - Simplify the moving process and provide a digital solution that streamlines the various tasks involved in moving.

    Insight - The moving can be a daunting and overwhelming experience, and many people struggle to manage the various tasks involved in the process.

    Strategy - Create a user-friendly digital platform that guides users through the different stages of moving, from packing to hiring movers and setting up utilities in the new home.

    Execution - Creating a mobile app and web-based platform that offers a range of tools to help users plan, organize and execute their move. It will also offer access to trusted service providers, such as professional movers and cleaners, to simplify the process of hiring and managing these services.

    Develop a brand identity and product design for Morar, a digital product that aims to find a new home and make the process of moving easier and less stressful for people.

Design Director

Royal Canin

Design System, Visuals, Social Media

  • The Ask - Establish a connective visual system thread through all brand channels, including product, marketing, broadcast, and social touchpoint.

    Strategy - Infinite design modularity. A dynamic design system that molds and flows into different end uses.

    Execution - Leveraging the legacy of the brand, we built a scalable system that could be used for various products and marketing touch points. Creating brand fundaments even more accurate for the Royal Canin partnerships and in-house teams.

    One design system and look n' feel to unite all the digital properties of the company around the world. Creating a better scalability process , developing must efficient omni channel campaigns and delivering more consistency communication to the brand. The design process to create this product was based on atomic design principles, this methodology creates efficient, consistent and auto-updating building blocks for designers and developers to reuse. As we were developing the global brand website for Royal Canin, we used Design Language to reliably speed up the frontend system build time, and to do that we followed in some step process.

Nike Air Jordan XXXIII

Design Direction

Website

  • The Ask - Develop a fresh visuals and website for Nike Air Jordan to motivate aspiring players to push past their limits and never give up on their goals.

    Insight - Focusing on the evolution of a digital purchase experience hearing real-life stories of basketball players, that struggle and triumph can inspire and motivate individuals to strive for success.

    Strategy - Create a storytelling with an audio as a medium of experience to leverage social media platforms and targeted digital ads to reach a wide audience of basketball enthusiasts.

    Execution - Design a digital experience that involves partnering with professional basketball players to record and share their stories via audio recordings.

    We have decided to follow a inspirational true stories behind famous athletes, providing a real source of motivation. Through this concept, we hope to inspire a new generation of basketball players to pursue their dreams with passion and determination. In a technologic way, The Jordan 33 will introduce a new promise for pinnacle basketball shoe comfort, performance and style.

Isadore

Design Direction & UxUi

eCommerce Website

  • The Ask - Delivery an e-commerce experience centered around the bike passion culture, creating a community of passionate bikers who can share their experiences.

    Insight - Biking is not just a hobby, it's a way of life. Based on that the cycling community values quality and authenticity.

    Strategy - Emphasize a new way to have digital purchase experiences, to curate a selection of high-quality products, including, apparel and accessories, that reflect the values and culture of the biking community.

    Execution - Telling true and inspirational stories behind the culture of the brand. Creating a visual appealing website, clear product descriptions and engaging content that showcases the biking lifestyle.

    With the passion for the culture of biking and the world trending towards online purchases, the internet has transformed the landscape and expectations of shoppers. For a great moment where Isadore could capitalize on their cultural and inspirational boom with online shopping, I was in charge to execute a creative direction for the e-commerce approach to a new way linking the traditional culture with a new technology generation. I was able to create new experiences that not just convert and created brand affinity but to link their passion for bike with performance and social engagement. The website aims to inspire bikers and make it easier for them to access the products they need to pursue their passion for cycling.

Nike Magista

Art Director

Website/Visual Design

Performing Arts With Google

Senior Designer

Website

  • A totally immersive 360° experience – allowing anyone to step on stage with the world’s greatest actors, singers and dancers, and giving them full control of their view. Partnering with more than 60 venues, Google Performing Arts takes the audience by the hand on an exhilarating journey from centre stage to backstage. World-renowned venues can now reach a new global audience and give them access to the finest performances, wherever they are.