Pedro Julien — a creative director/designer with 15+ years of professional experience, working in the intersection of digital products and branding experiences.

My Phone

Design Direction

Website / Branding

  • The Ask - Develop a brand identity and digital presence for My Phone, a new mobile phone that has long-life battery which last for entire life.

    Insight - Users are frustrated with the short battery life and no recycling solutions to deal with it.

    Strategy - Design a brand identity and a website featuring a mobile device with a high-capacity battery that can last up to 5 days on a single charge, life-long use and to focus on the device's performance and durability.

    Execution - Emphasis on simple and sophisticated design, focusing in an ultimate friendly user and create a strong culture, showcasing a rich visual system solutions, connecting people and technology.

    My Phone was designed to offer exceptional battery life. The device is equipped with a long-lasting battery that can provide up to 5 days of uninterrupted usage on a single charge, making it an ideal mobile phone for busy individuals who are always on the go. The device's sleek and durable design adds to its appeal, making it a must-have for anyone looking for a reliable and long-lasting mobile device.

    3D and Product design by Andrey Avgust

Isadore

Design Direction & UxUi

eCommerce Website

  • The Ask - Delivery an e-commerce experience centered around the bike passion culture, creating a community of passionate bikers who can share their experiences.

    Insight - Biking is not just a hobby, it's a way of life. Based on that the cycling community values quality and authenticity.

    Strategy - Emphasize a new way to have digital purchase experiences, to curate a selection of high-quality products, including, apparel and accessories, that reflect the values and culture of the biking community.

    Execution - Telling true and inspirational stories behind the culture of the brand. Creating a visual appealing website, clear product descriptions and engaging content that showcases the biking lifestyle.

    With the passion for the culture of biking and the world trending towards online purchases, the internet has transformed the landscape and expectations of shoppers. For a great moment where Isadore could capitalize on their cultural and inspirational boom with online shopping, I was in charge to execute a creative direction for the e-commerce approach to a new way linking the traditional culture with a new technology generation. I was able to create new experiences that not just convert and created brand affinity but to link their passion for bike with performance and social engagement. The website aims to inspire bikers and make it easier for them to access the products they need to pursue their passion for cycling.

Morar

UxUi

Product Design / Branding

  • The Ask - Simplify the moving process and provide a digital solution that streamlines the various tasks involved in moving.

    Insight - The moving can be a daunting and overwhelming experience, and many people struggle to manage the various tasks involved in the process.

    Strategy - Create a user-friendly digital platform that guides users through the different stages of moving, from packing to hiring movers and setting up utilities in the new home.

    Execution - Creating a mobile app and web-based platform that offers a range of tools to help users plan, organize and execute their move. It will also offer access to trusted service providers, such as professional movers and cleaners, to simplify the process of hiring and managing these services.

    Develop a brand identity and product design for Morar, a digital product that aims to find a new home and make the process of moving easier and less stressful for people.

Nike Air Jordan XXXIII

Design Direction

Website

  • The Ask - Develop a fresh visuals and website for Nike Air Jordan to motivate aspiring players to push past their limits and never give up on their goals.

    Insight - Focusing on the evolution of a digital purchase experience hearing real-life stories of basketball players, that struggle and triumph can inspire and motivate individuals to strive for success.

    Strategy - Create a storytelling with an audio as a medium of experience to leverage social media platforms and targeted digital ads to reach a wide audience of basketball enthusiasts.

    Execution - Design a digital experience that involves partnering with professional basketball players to record and share their stories via audio recordings.

    We have decided to follow a inspirational true stories behind famous athletes, providing a real source of motivation. Through this concept, we hope to inspire a new generation of basketball players to pursue their dreams with passion and determination. In a technologic way, The Jordan 33 will introduce a new promise for pinnacle basketball shoe comfort, performance and style.

Descomplica

Design Direction

Websites / Branding / Visual Language Systems / Product Design / Social

  • As a design director in Descomplica, I’ve conducted the whole company thorough industry research to determine the direction in which Descomplica product and branding experiences should expand. Helping the design leadership team, understand the company branding experiences and sales teams leveraged the research to help them get even more sharp and efficient. I've created and led the first branding refresh for the company, setting new positioning and values. Designed and built design systems, modular and scalable design patterns, evolution of visual assets and to find out the right tone of voice of the company, working as well with different teams of the company like marketing, growth and product manage and hire creative teams.

FACT™

Design Direction

Website / Branding

  • The Ask
    FACT™, a renowned sports marketing firm, approached me with the task of elevating their influencer marketing strategy. The primary goal was to establish a stronger branding presence within the sports industry by leveraging influencers effectively. The objective was to boost brand awareness and refreshing visuals.

    Insight
    After conducting a thorough analysis of FACT™ brand identity, target audience, and the competitive landscape, we identified a significant gap in their influencer engagement. The existing influencers were not aligned with the brand ethos and failed to resonate with the intended audience. We recognized that the sports industry has a diverse audience, ranging from passionate fans to aspiring athletes. Therefore, a tailored influencer strategy was necessary to connect with these varied segments effectively.

    Strategy
    - Audience Segmentation:
    To effectively target the diverse audience, we divided them into subgroups based on their interests, ranging from fitness enthusiasts to sports hobbyists. Each subgroup required a unique influencer approach.

    -Influencer Persona Creation:We developed influencer personas aligning with the subgroups, ensuring the influencers matched the interests and demographics of the target audience.

    -Engagement CriteriaDefined engagement criteria to evaluate potential influencers, considering their authenticity, reach, engagement rates, and alignment with SportReach's brand values.

    -Campaign Ideation:Ideated multiple campaign concepts tailored to each influencer persona, focusing on interactive content, challenges, and user-generated content to boost engagement and brand interaction.

    -Measurement Metrics:Established key performance indicators (KPIs) such as reach, engagement rate, click-through rate, and conversion rate to measure the success of each campaign and fine-tune future strategies.

    Execution
    -Create a new branding visual standards looking for a new way of expression.

    -Influencer Selection:
    Conducted an extensive search to shortlist influencers fitting the predefined criteria and aligning with the influencer personas. Negotiations and contracts were made to onboard them for specific campaigns.

    -Campaign Rollouts:
    Executed diverse campaigns across various platforms, involving influencers from different sporting backgrounds. Campaigns included challenges, sponsored posts, live events, and collaborations, ensuring maximum reach and audience engagement.Content

    -Creation and Optimization:
    Collaborated with influencers to create compelling content, blending the brand message seamlessly. Optimized the content for different platforms to ensure maximum visibility and interaction.

Nike Magista

Art Director

Website

Royal Canin Design Language System

Design Director

Design System / Website / Art Direction

  • The Ask - Establish a connective visual system thread through all brand channels, including product, marketing, broadcast, and social touchpoint.

    Strategy - Infinite design modularity. A dynamic design system that molds and flows into different end uses.

    Execution - Leveraging the legacy of the brand, we built a scalable system that could be used for various products and marketing touch points. Creating brand fundaments even more accurate for the Royal Canin partnerships and in-house teams.

    One design system and look n' feel to unite all the digital properties of the company around the world. Creating a better scalability process , developing must efficient omni channel campaigns and delivering more consistency communication to the brand. The design process to create this product was based on atomic design principles, this methodology creates efficient, consistent and auto-updating building blocks for designers and developers to reuse. As we were developing the global brand website for Royal Canin, we used Design Language to reliably speed up the frontend system build time, and to do that we followed in some step process.

Performing Arts With Google

Senior Designer

Website

  • A totally immersive 360° experience – allowing anyone to step on stage with the world’s greatest actors, singers and dancers, and giving them full control of their view. Partnering with more than 60 venues, Google Performing Arts takes the audience by the hand on an exhilarating journey from centre stage to backstage. World-renowned venues can now reach a new global audience and give them access to the finest performances, wherever they are.