We wanted Royal Canin to stand out above all other pet's food brands and we woul like in order to achieve a premium look and feel as legacy brand always belived in a modern way. Based in Royal Canin background, we would like to achive, a higher quality standard. Through periodic stakeholder meetings and internal Royal Canin branding department check-ins, we learned the best direction which we would follow, to bring even more personality to the brand perception, working even more closed between all the visual system and branding architecture we diveded tactical stand-alone operations and over a global strategic coordination, where we had a holistic overview through strategy plans over a tactical workforce working close to stakeholders. All the project took months to be completed and still, over evolution.